Selling Your Home
Selling your home or investment property is a big decision. Selecting the RIGHT real estate agent to sell your property in Northeast Florida is just as important.
Thanks for considering us in the decision to sell your property. We use our elite marketing, sales, and negotiating skills to sell your property for the maximum possible price. Nothing less is acceptable.
Our sales strategy is based on relentless marketing, technology, and an in-depth understanding of the Northeast Florida real estate market. Let’s show you how we sell your property.
1. PREPARING YOUR HOME FOR SALE
To sell your property for its maximum possible price, it first needs to be prepared for sale. With our expert knowledge of staging and home appeal, we make recommendations to improve the sale price of your property.
Most of our recommendations are no-cost, simple ways to improve the appeal of your property for prospective buyers.
2. ASSESSING THE PROPER VALUE OF YOUR HOME
Regardless of what you or we think your home may be worth, the only way to truly determine your home’s value is to review past home sales in your area. In real estate, this is called a comparable market analysis (CMA). You could call it a mini-appraisal.
As experts in CMAs, we value your home to ensure that it sells in the current real estate market of Jacksonville. We account for improvements that increase your home’s value such as a pool while also adjusting for needed improvements such as a new roof.
This important process ensures that your home is fairly priced in the current market.
3. COMMUNICATE, COMMUNICATE, COMMUNICATE
While we will recommend a sales price based on our comparable market analysis as described above, the decision to sell your home and at a certain price is up to you. Therefore, we will always communicate with you to ensure that you have all possible information to make an informed decision.
We will also explain the entire selling process and explain any potential closing costs.
4. LISTING & MARKETING YOUR HOME
Upon listing your home with us, we stop sleeping until your home is sold. Yes, that might be an exaggeration, but this is where we earn our reputation and more importantly your satisfaction. So, we work hard.
Obviously, first impressions are very important in real estate. Therefore, we use high resolution digital photography to capture your home and show to prospective buyers. Since we already made recommendations in staging your home, your home is shown through these pictures with maximum appeal to prospective buyers. We use the best photographers in all of Northeast Florida because professional pictures get potential buyers to the next step: scheduling a showing.
MLS LISTING & SYNDICATION TO ZILLOW, TRULIA, AND REALTOR.COM
Since almost half of home buyers find their new home through the Internet, we leverage our web marketing experience to maximize this potential. We list your home on the Multiple Listing Service (MLS), the gold standard for realtors finding properties for their buyers. But we also use other local and globally-focused advertising solutions to get your home sold quickly.
Research shows that potential buyers would rather watch a video that read text or scroll through pictures. Therefore, we also create custom video tours of your home complete with professional voiceovers that show your home in its best possible view. We feature these videos in our online advertising, website, and other marketing.
Here’s an example of one of our home video tours:
QUALITY PRINT MARKETING
Next, we create some of the best marketing materials in our business to place in your home for showings and open houses as well as distribute in other channels. Our quality graphic design and professional printing gives the best possible presentation of your home. Take a look at these examples of a brochure we created for a recent listing:
We organize an open house(s) for your home to show the property to potential buyers as well as buyer’s agents. These open houses could land your potential buyer, but they also help to spread the word that your property is for sale – a key element to effective marketing.
WORK HARD, GET RESULTS
Finally, we just work hard because we know it yields results. We call other agents. We call known real estate investors. We send out direct mail flyers to potential buyers. Simply put, we do everything possible to ensure your home sells quickly and at the price you desire.
5. ACCEPTING OFFERS
We will present you with all offers, verbal or written, high or low, so you can decide to accept or reject such offers. Likewise, we will make recommendations on acceptance or rejection of those offers as well as make suggestions for a counteroffer, if necessary.
There is never any pressure to sell your home. The acceptance of any offer only occurs when you feel comfortable with the offer’s price and terms.
6. GETTING YOUR HOME TO CLOSING
Now that you have an accepted an offer, we will manage the inspection and mortgage period to assist you and your title company and/or attorney to follow the transaction through closing.
While this can be a stressful time for any seller as most buyers try to finalize financing, we continually communicate with you on the status of the process. Likewise, we stand ready to re-list the home on the market if required.
As you can tell, you need competent and professional real estate agents to list and sell your home. That’s us. We look forward to listing your home and getting it sold.
Contact Nancy at (904) 515-2350 or Rob at (904) 479-8785.